BVLGARI
Services:
Verbal Identity - Copywriting - Editing - Social Storytelling - OOH
When Bvlgari refreshed its visual language, the brand needed a voice to match. I developed a distinctive writing style for social media, building on the existing brand identity and bringing it to life across Instagram, TikTok, LinkedIn, and YouTube. This approach continues to shape the high jewellery house’s tone and presence on social today.
Selena Gomez at the 2025 Oscars, wearing the house’s Shape of Matter necklace. I managed Bvlgari’s event coverage and messaging across Instagram and TikTok. In-store and out-of-home layouts take over New York City to mark a new era of Bvlgari Tubogas.
The Torlonia Marbles, restored with the support of Bvlgari, on show at the Musée du Louvre.I crafted storytelling around the brand’s cultural initiatives and high jewellery exhibitions to highlight Bvlgari’s commitment to craft and heritage. 
Brand campaign “Eternally Reborn,” featuring global ambassadors Anne Hathaway and Zendaya. Drawing inspiration from the perpetual rebirth of dawn, the campaign celebrated the timeless essence of starting anew.